Digital Design • Email • Marketing • Graphic Design
HVAC SnapScan Marketing Assets
A multi-channel beta launch campaign spanning web, email, print, social and mobile. Targeting Trane and York customers, the campaign showed how technicians could scan to find model information, manuals and parts within seconds.
The Town Times: A Connected Content Experience
I designed a teaser email, digital newsletter and updated landing page for Parts Town Platinum customers. Together, they create a clear path from inbox preview to the complete issue, featuring industry news, member perks and community updates.
Designing for the Mexican Market
Customers often viewed PartsTown.mx as a translated U.S. website rather than an experience built for Mexico. I designed localized web and email touch-points to make the brand feel more relevant and encourage greater use of its online tools and services.
Promoting Carrier Across Custom Sites
I designed a flexible campaign to promote Carrier across Parts Town’s INST custom sites. A consistent visual system connected the site banner and lightbox ad with supporting email and print materials.
Service Dealer Email Campaign
Created emails for our Dealer segment, focusing on downtrending brands and new innovation tools. Dealer customers use
Parts Town to purchase parts, support service repairs, and access manuals and troubleshooting resources.
